My design process and thinking are driven by three questions:
- Who are we designing for?
- What problem(s) are we trying to solve?
- What are we trying to communicate?
This approach is to ensure that our solution will hold up under all of its applications and that it maintains its aesthetic while doing so. All the while ensuring that we're engaging the team members and users that will be shaping the project.
Historically my experience has been in agency work, creating designs for digital advertising campaigns. But as the industry has changed, so too has my role. I am now focused within the UI and UX area of design and generally work on a per-project basis.
I'm a big believer in collaborating early and often. That way the team gets to see the direction of a product/website early as well as feeling a real sense of ownership about what they are creating. I like to iterate upon ideas quickly and get to the meat (or veg) of what the core experience should be.
I use a variety of methods to discover the best solution for the job. This generally includes:
- Competitor benchmarking
- User interviews
- Persona creation
- User flow mapping
- User journey mapping
- Paper prototyping
- Card sorting
- Usability testing
- Post-launch iteration